The Management Pathway

Every company today relies on marketing and content in a world where attention is a valuable currency.

This program prepares you to get hired by startups, legacy companies, and MNCs that seek industry ready talent capable of delivering from day one.

You learn by doing, working on real, live projects and assignments directly within businesses and startups that can also become your future recruiters.

Duration18 months

Classroom12 months offline, MUMBAI

Internship6 months, internship / on the job training

CohortSelective

Cohort Start Date1st August 2026

Fee₹18,00,000
*upto 80% scholarship offered to students
based on a merit-cum-means model

Job profiles you will be prepared for:

Brand Manager (₹12–36 lakh)
Content Marketer (₹6–24 lakh)
Social Media Manager (₹6–24 lakh)
Marketing Manager / AVP (₹6–48 lakh)

Qualification: No degrees. No prerequisites. Just the Insty Test.

Apply — Join The Waitlist

Curriculum

What you'll
study

Term 1

Foundations of Marketing, Content & Creative Work

Build a strong base in marketing fundamentals, understand the content industry, and begin creating on live briefs.

Marketing Fundamentals

Marketing in the Modern World: Definition, Frameworks & Why Kotler Needs an Update
The Science of Marketing: Statistics, Analytics & Mathematics of Consumer Behavior
Business of Marketing in the Post-AI World: Brand Budgets, Performance Budgets & Creator Economy Flows

Content & Copy Basics

Copywriting Basics: From Brief to Caption
Basics of Content Marketing: Careers in Brand Marketing, Agencies & Platforms
Content Formats Decoded: From a 6-Second Hook to a 60-Minute Podcast
Basics of AI as a Tool & Technology for Marketers
Workplace Ethics: Communication, Teams, Client Management & Feedback Culture

Live Practice & Audience Building

Weekly live briefs: real content projects for actual brands and startups
Start your own Instagram page, LinkedIn presence, or join a brand's social team
Run weekly mini-campaigns on live briefs from Swiggy, Zomato, CRED, boAt, Nykaa & D2C brands

Term 2

Building the Craft: Strategy, Voice & Execution

Move from foundational learning into advanced brand strategy, marketing leadership, and release-led project work.

Brand & Marketing Strategy

Brand Strategy & Custodianship: Captaining a Brand Story
Marketing Leadership: Brand, Growth, Performance, Content & Community Marketing
Marketing Operations: Budgets, Timelines, Vendor Management & Campaign Planning

Content, Voice & Execution

Advanced Copywriting & Brand Voice: Ideation vs. Copywriting vs. Strategic Messaging
Art & Science of Branded Content & Brand Integration
Execution Tools: Design, Video, Performance Media, SEO, Email, Community & Distribution
Applied AI: Building campaigns using ChatGPT, Claude, Midjourney, Runway & HeyGen

Industry Exposure & Applied Work

Get equipped with Entrepreneurship 101
Real campaign reviews & post-mortems at agencies like Schbang, Wondrlab, Leo Burnett, or in-house at CRED / Mamaearth
Work on a live campaign that actually goes out on a brand's official handles
Launch your own newsletter, podcast, or content franchise

Term 3

Specialisation & Deep Industry Immersion

Choose a major, go deeper into your craft, and begin training inside your chosen specialisation.

Choose Your Major

Brand Marketing, Performance Marketing, Content Strategy, Creator Partnerships, Marketing Analytics, Community Building, Product Marketing

Deep Specialisation

Practitioner-led modules taught by actual CMOs, Growth Leads & Founders
A full year of traditional marketing education compressed into 3 months
AI and its application inside your chosen specialisation
Preparing & measuring effectiveness of Influencer Marketing

Real Industry Immersion

Shadow the Paid Media Lead at a D2C brand
Sit inside brand planning at an FMCG or startup
Run actual influencer campaigns with real budgets
Embed inside a media company or creator's team

Term 4

Integration, Launch & Internship Preparation

Build major projects, learn how to package and pitch them, and prepare for internships and professional opportunities.

Core Management Skills

Design Thinking for Marketers
Project Management: People, Money, Resources & Time across campaigns
Financial Management: P&Ls, Marketing ROI, CAC, LTV & Payback Periods
Contemporary Workplace Attitude & the Art of Following Up

Brand Building & Distribution

Build and launch your own brand, product, or media property
Audience Building: Distribution, Algorithms & How Things Get Found in 2026
Art of Pitching and Selling Marketing Ideas to Clients, CMOs & Founders

Final Project & Internship Launchpad

Comprehensive marketing campaign on a real brief — actually goes live
Live pitches to top agencies, brands, creator companies & startups
Mentors guide your pitch and help you land your dream internship

Term 5 & 6

On-the-Job Learning & Mentored Industry Experience

Transition from classroom learning into real work environments — with continued support from the institute throughout.

Full-time internship or management trainee role at top brands, agencies, startups, creator companies & platforms
Institute tracks your growth, work experience & learnings throughout the internship
A dedicated mentor is paired with you for regular check-ins, performance reviews, and a capstone reflection project at the end of Term 6

Brand Management/Content & Marketing

Learn From TheProfessionals.

What you'llstudy

Ready to apply?

Brand Management/
Content & Marketing

Learn From The
Professionals.

What you'll
study