Program 01 — Management Pathway
Brand Management/
Content & Marketing
18
Months total
12+6
Class + internship
Limited
Seats
MUMBAI
Offline
₹18L
Program fee
Industry Faculty
Learn From The
Professionals.
Vijay Koshy
President & Business Head — TVF | Producer — Panchayat, Kota Factory, Gullak
Josy Paul
Chairman & CCO — BBDO India | Ariel 'Share The Load' | 20+ Cannes Lions
Varun Agarwal
Entrepreneur, Bestselling Author & Filmmaker | Founder, Alma Mater
Prerna Bhutani
Founder & CEO — Zemé Fresh | Ex-Partner, IndiaQuotient | IIM Lucknow
Gajraj Rao
Award-Winning Actor, Director & Advertising Veteran | Badhaai Ho | Filmfare Best Supporting Actor
Rajdeepak Das
Chairman & CCO — Leo Burnett South Asia | 20+ Cannes Lions | Campaign Asia Creative Person of the Year 2022
Nishant Dobhal
National Sales Head & Brand Partnerships — TVF | Ex-Star TV
Adrian Schmidt
Co-Founder & CEO — Sarla Aviation | Designer of VW ID Buzz & Mercedes-Benz A Class
Ahana Gautam
Founder & CEO — Open Secret | IIT Bombay & Harvard Business School
Ajitabh Kumar
Founder — IntelCast | AI-Powered Productivity & Creativity | MBA & PhD
Megha Sharma
IP & Media Law Expert | Copyrights, Digital Rights & Licensing | Film, OTT & Entertainment Advisory
Virat Khullar
Head Of Marketing, Hyundai
The Management Pathway
Every company today relies on marketing and content in a world where attention is a valuable currency.
This program prepares you to get hired by startups, legacy companies, and MNCs that seek industry ready talent capable of delivering from day one.
You learn by doing, working on real, live projects and assignments directly within businesses and startups that can also become your future recruiters.
Duration18 months
Classroom12 months offline, MUMBAI
Internship6 months, internship /
on the job training
on the job training
CohortSelective
Cohort Start Date1st August 2026
Scholarship
Up to 80% available
Full fee
₹18,00,000
Job profiles you will be prepared for:
Brand Manager (₹12–36 lakh)
Content Marketer (₹6–24 lakh)
Social Media Manager (₹6–24 lakh)
Marketing Manager / AVP (₹6–48 lakh)
Qualification: No degrees. No prerequisites. Just the Insty Test.
Curriculum
What you'll
study
Term 1
Foundations of Marketing, Content & Creative Work
Build a strong base in marketing fundamentals, understand the content industry, and begin creating on live briefs.
Marketing Fundamentals
- Marketing in the Modern World: Definition, Frameworks & Why Kotler Needs an Update
- The Science of Marketing: Statistics, Analytics & Mathematics of Consumer Behavior
- Business of Marketing in the Post-AI World: Brand Budgets, Performance Budgets & Creator Economy Flows
Content & Copy Basics
- Copywriting Basics: From Brief to Caption
- Basics of Content Marketing: Careers in Brand Marketing, Agencies & Platforms
- Content Formats Decoded: From a 6-Second Hook to a 60-Minute Podcast
- Basics of AI as a Tool & Technology for Marketers
- Workplace Ethics: Communication, Teams, Client Management & Feedback Culture
Live Practice & Audience Building
- Weekly live briefs: real content projects for actual brands and startups
- Start your own Instagram page, LinkedIn presence, or join a brand's social team
- Run weekly mini-campaigns on live briefs from Swiggy, Zomato, CRED, boAt, Nykaa & D2C brands
Term 2
Building the Craft: Strategy, Voice & Execution
Move from foundational learning into advanced brand strategy, marketing leadership, and release-led project work.
Brand & Marketing Strategy
- Brand Strategy & Custodianship: Captaining a Brand Story
- Marketing Leadership: Brand, Growth, Performance, Content & Community Marketing
- Marketing Operations: Budgets, Timelines, Vendor Management & Campaign Planning
Content, Voice & Execution
- Advanced Copywriting & Brand Voice: Ideation vs. Copywriting vs. Strategic Messaging
- Art & Science of Branded Content & Brand Integration
- Execution Tools: Design, Video, Performance Media, SEO, Email, Community & Distribution
- Applied AI: Building campaigns using ChatGPT, Claude, Midjourney, Runway & HeyGen
Industry Exposure & Applied Work
- Get equipped with Entrepreneurship 101
- Real campaign reviews & post-mortems at agencies like Schbang, Wondrlab, Leo Burnett, or in-house at CRED / Mamaearth
- Work on a live campaign that actually goes out on a brand's official handles
- Launch your own newsletter, podcast, or content franchise
Term 3
Specialisation & Deep Industry Immersion
Choose a major, go deeper into your craft, and begin training inside your chosen specialisation.
Choose Your Major
- Brand Marketing, Performance Marketing, Content Strategy, Creator Partnerships, Marketing Analytics, Community Building, Product Marketing
Deep Specialisation
- Practitioner-led modules taught by actual CMOs, Growth Leads & Founders
- A full year of traditional marketing education compressed into 3 months
- AI and its application inside your chosen specialisation
- Preparing & measuring effectiveness of Influencer Marketing
Real Industry Immersion
- Shadow the Paid Media Lead at a D2C brand
- Sit inside brand planning at an FMCG or startup
- Run actual influencer campaigns with real budgets
- Embed inside a media company or creator's team
Term 4
Integration, Launch & Internship Preparation
Build major projects, learn how to package and pitch them, and prepare for internships and professional opportunities.
Core Management Skills
- Design Thinking for Marketers
- Project Management: People, Money, Resources & Time across campaigns
- Financial Management: P&Ls, Marketing ROI, CAC, LTV & Payback Periods
- Contemporary Workplace Attitude & the Art of Following Up
Brand Building & Distribution
- Build and launch your own brand, product, or media property
- Audience Building: Distribution, Algorithms & How Things Get Found in 2026
- Art of Pitching and Selling Marketing Ideas to Clients, CMOs & Founders
Final Project & Internship Launchpad
- Comprehensive marketing campaign on a real brief — actually goes live
- Live pitches to top agencies, brands, creator companies & startups
- Mentors guide your pitch and help you land your dream internship
Term 5 & 6
On-the-Job Learning & Mentored Industry Experience
Transition from classroom learning into real work environments — with continued support from the institute throughout.
- Full-time internship or management trainee role at top brands, agencies, startups, creator companies & platforms
- Institute tracks your growth, work experience & learnings throughout the internship
- A dedicated mentor is paired with you for regular check-ins, performance reviews, and a capstone reflection project at the end of Term 6
Selective cohort. Starting August.
Ready to apply?
Join the waitlist for Brand Management / Content & Marketing. MUMBAI. Starts August.