Program 01 — Management Pathway
Brand Management /
Content Marketing
18
Months total
12+6
Class + internship
Limited
Seats
MUMBAI
Offline
₹18L
Program fee
Industry Faculty
Learn From The
Professionals.
Vijay Koshy
President & Business Head — TVF | Producer — Panchayat, Kota Factory, Gullak
Josy Paul
Chairman & CCO — BBDO India | Ariel 'Share The Load' | 20+ Cannes Lions
Varun Agarwal
Entrepreneur, Bestselling Author & Filmmaker | Founder, Alma Mater
Prerna Bhutani
Founder & CEO — Zemé Fresh | Ex-Partner, IndiaQuotient | IIM Lucknow
Gajraj Rao
Award-Winning Actor, Director & Advertising Veteran | Badhaai Ho | Filmfare Best Supporting Actor
Rajdeepak Das
Chairman & CCO — Leo Burnett South Asia | 20+ Cannes Lions | Campaign Asia Creative Person of the Year 2022
Nishant Dobhal
National Sales Head & Brand Partnerships — TVF | Ex-Star TV
Adrian Schmidt
Co-Founder & CEO — Sarla Aviation | Designer of VW ID Buzz & Mercedes-Benz A Class
Ahana Gautam
Founder & CEO — Open Secret | IIT Bombay & Harvard Business School
Ajitabh Kumar
Founder — IntelCast | AI-Powered Productivity & Creativity | MBA & PhD
Megha Sharma
IP & Media Law Expert | Copyrights, Digital Rights & Licensing | Film, OTT & Entertainment Advisory
Virat Khullar
Head Of Marketing, Hyundai
The Management Pathway
Every company today depends on marketing and content in a world where attention is the most valuable currency.
This program prepares you to get hired by startups, established companies, and MNCs seeking industry-ready talent capable of delivering from day one. You'll learn by doing- working on live projects and assignments directly within businesses and startups that could also become your future employers.
Duration18 months
Classroom12 months offline, MUMBAI
Internship6 months, internship /
on-the-job training
on-the-job training
CohortSelective
Cohort Start Date1st August 2026
Scholarship
Up to 80% available
Full fee
₹18,00,000
Job profiles you will be prepared for:
Brand Manager (₹12–36 lakh)
Content Marketer (₹6–24 lakh)
Social Media Manager (₹6–24 lakh)
Marketing Manager / AVP (₹6–48 lakh)
Qualification: No degrees. No prerequisites. Just the INSTY Test.
Curriculum
What you'll
study
Term 1
Foundations of Marketing, Content & Creative Work
Build a strong base in marketing fundamentals, understand the content industry, and begin creating on live briefs.
Marketing Fundamentals
- Marketing in the Modern World: Definition, Frameworks & Why Kotler Needs an Update
- The Science of Marketing: Statistics, Analytics & Mathematics of Consumer Behavior
- Business of Marketing in the Post-AI World: Brand Budgets, Performance Budgets & Creator Economy Flows
Content & Copy Basics
- Copywriting Basics: From Brief to Caption
- Basics of Content Marketing: Careers in Brand Marketing, Agencies & Platforms
- Content Formats Decoded: From a 6-Second Hook to a 60-Minute Podcast
- Basics of AI as a Tool & Technology for Marketers
- Workplace Ethics: Communication, Teams, Client Management & Feedback Culture
Live Practice & Audience Building
- Weekly live briefs: real content projects for actual brands and startups
- Start your own Instagram page, LinkedIn presence, or join a brand's social team
- Run weekly mini-campaigns on live briefs from Swiggy, Zomato, CRED, boAt, Nykaa & D2C brands
Term 2
Building the Craft: Strategy, Voice & Execution
Move from foundational learning into advanced brand strategy, marketing leadership, and release-led project work.
Brand & Marketing Strategy
- Brand Strategy & Custodianship: Captaining a Brand Story
- Marketing Leadership: Brand, Growth, Performance, Content & Community Marketing
- Marketing Operations: Budgets, Timelines, Vendor Management & Campaign Planning
Content, Voice & Execution
- Advanced Copywriting & Brand Voice: Ideation vs. Copywriting vs. Strategic Messaging
- Art & Science of Branded Content & Brand Integration
- Execution Tools: Design, Video, Performance Media, SEO, Email, Community & Distribution
- Applied AI: Building campaigns using ChatGPT, Claude, Midjourney, Runway & HeyGen
Industry Exposure & Applied Work
- Get equipped with Entrepreneurship 101
- Real campaign reviews & post-mortems at agencies like Schbang, Wondrlab, Leo Burnett, or in-house at CRED / Mamaearth
- Work on a live campaign that actually goes out on a brand's official handles
- Launch your own newsletter, podcast, or content franchise
Term 3
Specialisation & Deep Industry Immersion
Choose a major, go deeper into your craft, and begin training inside your chosen specialisation.
Choose Your Major
- Brand Marketing, Performance Marketing, Content Strategy, Creator Partnerships, Marketing Analytics, Community Building, Product Marketing
Deep Specialisation
- Practitioner-led modules taught by actual CMOs, Growth Leads & Founders
- A full year of traditional marketing education compressed into 3 months
- AI and its application inside your chosen specialisation
- Preparing & measuring effectiveness of Influencer Marketing
Real Industry Immersion
- Shadow the Paid Media Lead at a D2C brand
- Sit inside brand planning at an FMCG or startup
- Run actual influencer campaigns with real budgets
- Embed inside a media company or creator's team
Term 4
Integration, Launch & Internship Preparation
Build major projects, learn how to package and pitch them, and prepare for internships and professional opportunities.
Core Management Skills
- Design Thinking for Marketers
- Project Management: People, Money, Resources & Time across campaigns
- Financial Management: P&Ls, Marketing ROI, CAC, LTV & Payback Periods
- Contemporary Workplace Attitude & the Art of Following Up
Brand Building & Distribution
- Build and launch your own brand, product, or media property
- Audience Building: Distribution, Algorithms & How Things Get Found in 2026
- Art of Pitching and Selling Marketing Ideas to Clients, CMOs & Founders
Final Project & Internship Launchpad
- Comprehensive marketing campaign on a real brief — actually goes live
- Live pitches to top agencies, brands, creator companies & startups
- Mentors guide your pitch and help you land your dream internship
Term 5 & 6
On-the-Job Learning & Mentored Industry Experience
Transition from classroom learning into real work environments — with continued support from the institute throughout.
- Full-time internship or management trainee role at top brands, agencies, startups, creator companies & platforms
- Institute tracks your growth, work experience and learnings throughout the internship
- A dedicated mentor is paired with you for regular check-ins, performance reviews, and a capstone reflection project at the end of Term 6
Selective cohort. Starting August.
Ready to apply?
Apply Now for Brand Management / Content Marketing. MUMBAI. Starts August.