Get Industry
Ready
For ambitious individuals who want to build a career in content creation, marketing, brand management, storytelling, or filmmaking, or start something of their own in these fields.
An MBA and MFA equivalent program, reimagined for the post AI era.
18 months · MUMBAI · Selective admissions ·
Two pathways.
One standard.
INSTY GIVES YOU THE EXPERIENCE OF WORKING ON THE ACTUAL FLOOR OF YOUR FUTURE WORKPLACE.
Each program is built with precision around a single discipline. Choose the path that matches how you think and who you want to become.
An MBA-equivalent postgraduate pathway for those who want to understand how content, audience, brand, and strategy come together in modern marketing.
A postgraduate pathway for those who want to build serious storytelling instincts across writing, narrative, creative development, and media thinking.
A club, not just
a course.
A course gives you lessons. A club gives you culture, momentum, peers, pressure, and identity. INSTY is built as a high-performance learning club for people who do not want to just study the industry from the outside, but start behaving like they belong inside it.
Insty is designed by our founding faculty on a simple insight: we learned the most in college clubs, driven by passion, not just in lectures.
So why shouldn’t the entire college feel like a club, where like minded learners come together to pursue what they truly care about?
You do not come here to passively consume content. You come here to build, solve, collaborate, and grow inside an environment that values output, standards, and momentum.
Great talent should not miss out because of fees. Selected candidates can unlock scholarships of up to 90% based on potential, application strength, and fit for the program.
This is not built around passive learning. It is built around real tasks, real briefs, real expectations, and the kind of preparation that makes you more useful in the real world.
Get real tasks.
Get real opportunities.
At INSTY, learning does not stay trapped in theory. You get opportunities to work on live briefs, solve real problems, and contribute to work that feels closer to actual industry expectations.
• Participate in live shoots of shows like Panchayat, Aspirants, or Sapne Vs Everyone, contributing to writing or working as part of the crew.
• Create original sketch series, micro dramas, or web series that can be released on platforms like TVF, Netflix, or Sony, with feedback from real audiences and guidance from CMOs, founders, CXOs, and top advertising leaders.
INSTY includes hackathon-style events, creative challenges, and sprint-based assignments designed to test how you think, build, and deliver under pressure.
Because industry does not reward passive learners. It rewards people who can solve, ship, and create value on time.
The goal is not just to complete a program. The goal is to leave with a body of work, stronger instincts, and proof that you can operate in the real world.
Built with TVF as
a gold partner.
This partnership is not about borrowing credibility. It is about bringing stronger creative standards, sharper industry relevance, and a learning experience that feels closer to the real world.
Because TVF helped define modern Indian digital storytelling — with a body of work that shaped culture, audience taste, and the language of internet-first entertainment.
Learners get closer to the kind of benchmark, taste, execution, and storytelling discipline that serious creative careers are built on.
MUMBAI.
The industry capital.
How selection
works
An online assessment testing critical thinking, communication sensibility, and cultural awareness. Not a memory test — an instinct test.
A structured task that gives you space to show how you think, write, and approach problems. Quality of thinking matters more than credentials.
A personal conversation with the admissions team. We want to understand your goals, your perspective, and whether INSTY is the right environment for you.
Offers are made after Round 3. The cohort is shaped to include people who will challenge and elevate each other. We are building a serious cohort, not filling seats.
The learning
model
Intensive classroom learning in MUMBAI. Structured curriculum, live projects, and a cohort environment built to push serious thinking every week.
Real work, real stakes, real accountability. Placed with partner organizations. Not a formality — a core part of the program and how you graduate.
Deliberately small. Tight enough that everyone knows everyone. Competitive enough that you're surrounded by people who earned their place.
The industry capital. Where media, marketing, and content converge. Your location is part of your education, not an administrative detail.
Outcomes worth
building toward
Mentors.
Partners. Environment.
Direct
answers.
Both programs are 18 months — 12 months of intensive offline classroom learning in MUMBAI, followed by a 6-month structured industry internship. The full 18 months are integral to the program.
The Brand Management/ Content & Marketing is a strategic pathway — focused on audience building, brand strategy, and modern marketing. The Content Creation, Storytelling/ Filmmaking is a creative pathway — focused on writing, narrative craft, content making, and media thinking. Both share the same rigor and structure, but the orientation and curriculum are distinct.
Yes. The 12-month classroom component is fully offline and based in MUMBAI. INSTY.CLUB is an in-person experience by design. The city, the cohort environment, and the physical space are intentional parts of the program.
Three rounds: Round 1 is an aptitude test, Round 2 is a structured assignment, and Round 3 is a personal interview. Final cohort selection is made after Round 3. The application fee is ₹1,000.
₹25,00,000 per program. This covers the full 12-month classroom component and the supported internship placement. The application fee of ₹1,000 is separate and payable when applying.
No rigid prerequisite. We evaluate candidates on thinking quality, communication ability, and seriousness of intent. If you have genuine interest in content, marketing, or storytelling and the drive to pursue it professionally, you should apply.
The 6-month internship is a core program component, not a formality. Students are placed with partner organizations in real roles under professional supervision. Placement is supported and structured by the INSTY team.
The upcoming cohort starts August. Seats are strictly limited. Joining the waitlist is the best way to be notified when the application window opens.
Serious about the industry?
Start with selection.
Join the waitlist for the upcoming MUMBAI cohort starting August. Limited seats. Two programs. One standard.