Two flagship postgraduate programs built for ambitious people who want serious careers in content, marketing, and storytelling.
18 months · Mumbai · Selective admissions · Industry-facing internship
Each program is built with precision around a single discipline. Choose the path that matches how you think and who you want to become.
An MBA-equivalent postgraduate pathway for those who want to understand how content, audience, brand, and strategy come together in modern marketing.
A postgraduate pathway for those who want to build serious storytelling instincts across writing, narrative, creative development, and media thinking.
INSTY.CLUB is designed for people who want to be taken seriously. The model is selective, cohort-based, and built around strong fundamentals, practical evaluation, and industry-facing exposure.
Three rounds of evaluation — aptitude, assignment, interview. The cohort is shaped by the standard we hold. That selectivity is part of the education.
Not twenty courses. Two deeply thought-through programs — one for the strategist, one for the creative — built from first principles around what the industry actually needs.
Twelve months of serious learning followed by six months in the industry. You graduate with a body of work, real experience, and the confidence to operate in high-stakes environments.
An online assessment testing critical thinking, communication sensibility, and cultural awareness. Not a memory test — an instinct test.
A structured task that gives you space to show how you think, write, and approach problems. Quality of thinking matters more than credentials.
A personal conversation with the admissions team. We want to understand your goals, your perspective, and whether INSTY is the right environment for you.
Offers are made after Round 3. The cohort is shaped to include people who will challenge and elevate each other. We are building a serious cohort, not filling seats.
Intensive classroom learning in Mumbai. Structured curriculum, live projects, and a cohort environment built to push serious thinking every week.
Real work, real stakes, real accountability. Placed with partner organizations. Not a formality — a core part of the program and how you graduate.
Deliberately small. Tight enough that everyone knows everyone. Competitive enough that you're surrounded by people who earned their place.
The industry capital. Where media, marketing, and content converge. Your location is part of your education, not an administrative detail.
This placeholder is where a graduate's account will live. Something honest, specific, and earned — not a generic endorsement, but a genuine proof.
The kind of words that only come from someone who did something real and felt it change them. Not a testimonial. Evidence of a different kind of preparation.
Both programs are 18 months — 12 months of intensive offline classroom learning in Mumbai, followed by a 6-month structured industry internship. The full 18 months are integral to the program.
The PGP in Content & Marketing is a strategic pathway — focused on audience building, brand strategy, and modern marketing. The PGP in Content & Storytelling is a creative pathway — focused on writing, narrative craft, and media thinking. Both share the same rigor and structure, but the orientation and curriculum are distinct.
Yes. The 12-month classroom component is fully offline and based in Mumbai. INSTY.CLUB is an in-person experience by design. The city, the cohort environment, and the physical space are intentional parts of the program.
Three rounds: Round 1 is an aptitude test, Round 2 is a structured assignment, and Round 3 is a personal interview. Final cohort selection is made after Round 3. The application fee is ₹1,000.
₹25,00,000 per program. This covers the full 12-month classroom component and the supported internship placement. The application fee of ₹1,000 is separate and payable when applying.
No rigid prerequisite. We evaluate candidates on thinking quality, communication ability, and seriousness of intent. If you have genuine interest in content, marketing, or storytelling and the drive to pursue it professionally, you should apply.
The 6-month internship is a core program component, not a formality. Students are placed with partner organizations in real roles under professional supervision. Placement is supported and structured by the INSTY team.
The upcoming cohort starts 1 August. Seats are strictly limited. Joining the waitlist is the best way to be notified when the application window opens.
Join the waitlist for the upcoming Mumbai cohort starting 1 August. Limited seats. Two programs. One standard.
An MBA-equivalent postgraduate pathway for people who want to understand how content, audience, brand, and strategy come together in modern marketing.
Most marketing education is too theoretical or too tactical. This program is built around how audiences actually form, how brands actually work, and what the marketing function actually demands. You'll graduate understanding strategy and execution — how to build a brand and how to run a campaign.
Join the waitlist for the PGP in Content & Marketing. Mumbai. Starts 1 August.
A postgraduate pathway for people who understand that the world runs on stories — and want to learn how to tell them with discipline and craft.
This is not a writing workshop or a journalism course. It is a rigorous program in narrative craft, media thinking, and creative discipline — built for people who want to work at the intersection of content, culture, and communication. You'll develop narrative instinct across formats, platforms, and audiences.
Join the waitlist for the PGP in Content & Storytelling. Mumbai. Starts 1 August.
We're building the inaugural cohort for our July start. Limited seats. Two programs. If you're serious about a career in content, marketing, or storytelling, this is where it begins.
Leave your details and we'll reach out when the application window opens for your preferred program.
Joining the waitlist is free. The ₹1,000 application fee is only charged when you formally apply, after the window opens.
We'll be in touch when the application window opens. In the meantime, explore both programs and consider which pathway is right for you.