Get Skilled,
Get Placed.
Launch your dream career in Content Marketing, Content Creation, or Filmmaking — from the heart of the media industry
TVF CURATED
Built by TVF. Shaped by the people who redefined modern Indian storytelling.
This program is shaped by TVF’s creative world — not as a surface-level association, but as a stronger benchmark for what learners are building toward.
Because TVF helped define a generation of Indian digital storytelling, audience taste, and content culture.
It brings learners closer to the standards, taste, and real-world creative expectations that serious careers in content and storytelling are built on.
Learn from Industry Stalwarts
Two Courses.
One Step Closer to Your Dream Career.
Two industry-shaped pathways for ambitious individuals who want to build serious careers in content, marketing, brand, storytelling, and filmmaking.
Each course is built around a distinct professional direction- so you can choose the path that fits who you want to become.
A management-focused postgraduate pathway for those who want to build careers in brand, content, marketing, and business-facing creative strategy.
A creative postgraduate pathway for those who want to build serious careers in storytelling, filmmaking, and content creation.
A club, not just
a course.
A course gives you lessons. A club gives you culture, momentum, peers, pressure, and identity. INSTY is built as a high-performance learning club for people who do not want to just study the industry from the outside, but start behaving like they belong inside it.
Insty is designed by our founding faculty on a simple insight: we learned the most in college clubs, driven by passion, not just in lectures.
So why shouldn’t the entire college feel like a club, where like minded learners come together to pursue what they truly care about?
You do not come here to passively consume content. You come here to build, solve, collaborate, and grow inside an environment that values output, standards, and momentum.
Great talent should not miss out because of fees. Selected candidates can unlock scholarships of up to 90% based on potential, application strength, and fit for the program.
This is not built around passive learning. It is built around real tasks, real briefs, real expectations, and the kind of preparation that makes you more useful in the real world.
Get real tasks.
Get real opportunities.
At INSTY, learning does not stay trapped in theory. You get opportunities to work on live briefs, solve real problems, and contribute to work that feels closer to actual industry expectations.
• Participate in live shoots of shows like Panchayat, Aspirants, or Sapne Vs Everyone, contributing to writing or working as part of the crew.
• Create original sketch series, micro dramas, or web series that can be released on platforms like TVF, Netflix, or Sony, with feedback from real audiences and guidance from CMOs, founders, CXOs, and top advertising leaders.
INSTY includes hackathon-style events, creative challenges, and sprint-based assignments designed to test how you think, build, and deliver under pressure.
Because industry does not reward passive learners. It rewards people who can solve, ship, and create value on time.
The goal is not just to complete a program. The goal is to leave with a body of work, stronger instincts, and proof that you can operate in the real world.
MUMBAI.
The industry capital.
How selection
works
An online assessment testing critical thinking, communication sensibility, and cultural awareness. Not a memory test — an instinct test.
A structured task that gives you space to show how you think, write, and approach problems. Quality of thinking matters more than credentials.
A personal conversation with the admissions team. We want to understand your goals, your perspective, and whether INSTY is the right environment for you.
Offers are made after Round 3. The cohort is shaped to include people who will challenge and elevate each other. We are building a serious cohort, not filling seats.
The learning
model
Intensive classroom learning in MUMBAI. Structured curriculum, live projects, and a cohort environment built to push serious thinking every week.
Real work, real stakes, real accountability. Placed with partner organizations. Not a formality — a core part of the program and how you graduate.
Deliberately small. Tight enough that everyone knows everyone. Competitive enough that you're surrounded by people who earned their place.
The industry capital. Where media, marketing, and content converge. Your location is part of your education, not an administrative detail.
Outcomes worth
building toward
Direct
answers.
Both programs are 18 months — 12 months of intensive offline classroom learning in MUMBAI, followed by a 6-month structured industry internship. The full 18 months are integral to the program.
The Brand Management/ Content & Marketing is a strategic pathway — focused on audience building, brand strategy, and modern marketing. The Content Creation, Storytelling/ Filmmaking is a creative pathway — focused on writing, narrative craft, content making, and media thinking. Both share the same rigor and structure, but the orientation and curriculum are distinct.
Yes. The 12-month classroom component is fully offline and based in MUMBAI. INSTY.CLUB is an in-person experience by design. The city, the cohort environment, and the physical space are intentional parts of the program.
Three rounds: Round 1 is an aptitude test, Round 2 is a structured assignment, and Round 3 is a personal interview. Final cohort selection is made after Round 3. The application fee is ₹1,000.
₹25,00,000 per program. This covers the full 12-month classroom component and the supported internship placement. The application fee of ₹1,000 is separate and payable when applying.
No rigid prerequisite. We evaluate candidates on thinking quality, communication ability, and seriousness of intent. If you have genuine interest in content, marketing, or storytelling and the drive to pursue it professionally, you should apply.
The 6-month internship is a core program component, not a formality. Students are placed with partner organizations in real roles under professional supervision. Placement is supported and structured by the INSTY team.
The upcoming cohort starts August. Seats are strictly limited. Joining the waitlist is the best way to be notified when the application window opens.
Serious about the industry?
Start with selection.
Join the waitlist for the upcoming MUMBAI cohort starting August. Limited seats. Two programs. One standard.
Brand Management/ Content & Marketing
People from the world
you want to enter.
Every company today relies on marketing and content in a world where attention is a valuable currency.
This program prepares you to get hired by startups, legacy companies, and MNCs that seek industry ready talent capable of delivering from day one.
In most colleges, you build your CV after you graduate. At Insty, your CV is built by the time you graduate.
You learn by doing, working on real, live projects and assignments directly within businesses and startups that can also become your future recruiters.
Job profiles you will be prepared for:
Brand Manager (₹12–36 lakh)
Content Marketer (₹6–24 lakh)
Social Media Manager (₹6–24 lakh)
Marketing Manager / AVP (₹6–48 lakh)
Qualification: No degrees. No prerequisites. Just the Insty Test.
What you'll
study
- How audiences form and what sustains them
- Content strategy fundamentals
- Platform thinking and distribution logic
- Writing for attention and persuasion
- Research methods and cultural listening
- Live projects from Industry / Brands.
- Brand architecture and identity systems
- Positioning, voice, and narrative
- Competitive analysis and category thinking
- Consumer insight and research
- Brand management across channels
- Live projects from Industry / Brands.
- Performance and growth marketing
- Campaign planning and execution
- Data thinking for marketers
- Influencer and creator economy dynamics
- Marketing technology and tools
- Live projects from Industry / Brands.
- Strategic communication and leadership
- Managing teams and creative output
- The marketing function inside organizations
- Capstone project with industry partner
- Portfolio development and presentation
- Live projects from Industry / Brands.
Ready to apply?
Join the waitlist for the Brand Management/ Content & Marketing. MUMBAI. Starts August.
Content Creation, Storytelling/ Filmmaking
People from the world
you want to enter.
One of the biggest challenges in the content and film industry is that students, even after completing courses, often have to start from scratch to find opportunities or begin creating.
Insty, in partnership with TVF, solves this by giving aspiring creators, filmmakers, and storytellers across all audio visual formats access to industry ready, hands on projects.
By the time you complete the course, you will have already written a show released on YouTube, directed a brand video, acted in a web series, or worked as an assistant on a feature film.
Job profiles you will be prepared for:
Creative Producer — ₹10–20 LPA
Writer — ₹8–25 LPA
Showrunner — ₹40–60 LPA
Director — ₹50 LPA – ₹2 Cr
Content Creator — ₹7–40 LPA
Executive Producer — ₹25–40 LPA
Producer — ₹30–70 LPA
Qualification: No degrees. No prerequisites. Just the Insty Test.
What you'll
study
- Narrative structure and story logic
- Non-fiction writing fundamentals
- Voice, style, and point of view
- Reading like a writer — critical analysis
- Observation and idea generation practice
- Live projects from Industry / Brands.
- Writing for digital, audio, and video
- Longform, shortform, and editorial logic
- Documentary and narrative journalism
- Scriptwriting and screenplay fundamentals
- Platform-native content and format thinking
- Live projects from Industry / Brands.
- Media history and cultural criticism
- The Indian media and content landscape
- Audience intelligence and cultural listening
- Research methods for storytellers
- Ethics and responsibility in storytelling
- Live projects from Industry / Brands.
- Working with editors, directors, and brands
- Pitching, briefing, and presenting work
- Building a creative practice and portfolio
- Capstone — original longform piece
- Industry presentation and portfolio review
- Live projects from Industry / Brands.
Ready to apply?
Join the waitlist for the Content Creation, Storytelling/ Filmmaking. MUMBAI. Starts August.
Join the
Waitlist
We're building the inaugural cohort for our August start. Limited seats. Two programs. If you're serious about a career in content, marketing, or storytelling, this is where it begins.